CQ Partners Digital Ecosystem

Building a digital ecosystem for growth.

Transforming fragmented digital capabilities into a connected platform for independent hearing practices

A new organization needed a digital ecosystem to match its new business model.

Following the merger of EarQ and ConsultYHN, CQ Partners needed more than a new website.

The newly formed organization needed a unified digital presence, scalable technology and a connected marketing model that could support independent hearing practices while creating a consistent experience for their patients.

The challenge was to bring together previously separate teams, technologies and capabilities—and turn them into one connected digital strategy.

The strategy was built around a simple idea:

Every digital interaction should work together to move the customer closer to the right information, the right experience, and ultimately, the right action.

That meant connecting:

Brand → Content → Websites → Search → Social → Reputation → Conversion → Appointment → Data

Rather than treating each channel as a standalone marketing activity, we created an integrated digital ecosystem designed to drive engagement, conversion and measurable growth.

Following the merger, I led the development of the new CQ Partners website, working across the newly integrated design, communications and digital teams.

The objective wasn't simply to launch a new site.

It was to establish a digital foundation that reflected the new brand, unified its services and could scale with the organization.

I led the digital strategy for Iris+, CQ Partners' proprietary digital marketing platform supporting 100+ independent hearing care practices.

We evolved the offering from an a la carte service model to a subscription-based digital ecosystem, bringing together:

• Custom WordPress websites
• SEO & SEM
• Social media
• Video
• Reputation management
• Telehealth
• Digital advertising
• Analytics and optimization

The goal was to make these capabilities work as one strategy, rather than as disconnected services.

We moved the digital ecosystem further down the funnel by introducing real-time online appointment booking.

This enabled practices to capture appointments outside traditional business hours, with 30% of appointments ultimately being booked outside of business hours.

Digital was no longer simply generating awareness.

It was becoming part of the conversion and revenue engine.

CQ Unified Member Portal

The ecosystem extended beyond the public-facing digital experience.

I led the strategic development of the CQ Unified member portal, working with the VP of IT and stakeholders across Sales, Marketing, Analytics and Operations.

A key component was integrating Power BI to provide consolidated KPIs and give members greater visibility into performance.

The objective was to move from disconnected reporting toward a more unified member experience and performance-management model.

More than a website. More than a marketing program.

The transformation created a connected digital ecosystem spanning the customer experience, member experience, marketing technology, data and operations.

It enabled CQ Partners to:

Scale digital services across 100+ practices
Standardize the digital experience while allowing for local customization
Connect marketing activity to conversion
Automate operational workflows
Improve digital performance and time to market
Create greater visibility into business performance

Most importantly, it shifted digital from a collection of services into a strategic growth platform.

The transformation delivered measurable growth while creating a more scalable digital business.

230% YOY

Subscriber growth after transitioning Iris+ to a subscription model

100+

Independent hearing practices using the Iris+ platform

30%

Of appointments booked outside business hours

75% YOY

Growth in digital marketing program demand supported through improved operating workflows

High 90s

Website performance scores across the digital portfolio

The transformation delivered measurable growth while creating a more scalable digital business.

Digital strategy, ecosystem transformation and growth

I led the strategy and execution across the digital ecosystem, working at the intersection of business strategy, customer experience, technology, marketing and operations.

My responsibilities included:

• Led digital strategy across the CQ Partners ecosystem
• Led development of the post-merger CQ Partners website
• Directed Iris+ digital marketing strategy and platform growth
• Led and managed teams across UX, content, development and digital marketing
• Defined requirements with Sales, Marketing, Analytics and Operations
• Directed RFPs and agency/technology partner selection
• Managed key agency and technology relationships
• Led the strategic development of the CQ Unified member portal
• Led Power BI integration to consolidate performance KPIs
• Introduced productivity and workflow technologies to improve scalability
• Led website technology modernization and performance optimization
• Developed an omnichannel, low-funnel marketing strategy focused on measurable growth

Digital transformation isn't about adding more channels. It's about making the channels work together.

The CQ Partners transformation connected brand, technology, marketing, customer experience, data and operations into a scalable digital ecosystem.

The result was a digital platform designed not just to attract customers, but to convert them, support practices, generate measurable performance, and scale with the business.