Select Projects
Every project starts with a problem worth solving. Across healthcare, life sciences, and digital businesses, I’ve built, transformed, and scaled experiences and capabilities that connect customer needs with business goals. Here are a few examples of the work—and the thinking—behind them.
Novo Nordisk NextGen Digital Assistant
Accelerating value through new capabilities - leverage AI to transform the existing Sophia
chatbot into a NextGen Digital Assistant, embodying Novo Nordisk's
commitment to innovative, high-quality,
and seamless access to care.
YourHearing.com Experience
Created a “one platform, many brands” web architecture that reduced duplication, streamlined management, and supported $6M in annual sales.
CQ Partners Digital Ecosystem
Led the digital transformation of CQ Partners, connecting strategy, experience, technology, and marketing to create a scalable growth platform.
YourHearing.com DTC Activation
Built and launched a new DTC digital business inside a global enterprise—taking YourHearing.com from concept to national rollout.
Radiant Plumbing UX
Optimized UX and site performance to increase lead conversion and maximize seasonal media investment.
YHN Member Portal
Transformed the Your Hearing Network member experience around ease of use, helping bring its vision of becoming “the hearing network of choice” to life.
Oticon B2C Lead Gen
Turned Oticon's consumer traffic into a connected B2C growth engine, capturing and nurturing digital demand and connecting consumers with local hearing professionals.